Introduction

As Hyundai’s luxury automotive brand, Genesis has set a new benchmark for customer engagement and brand storytelling with the launch of Genesis Studio Pitt Street.

Located in Sydney’s bustling CBD, this flagship studio embodies the brand’s global identity while offering a highly immersive and customer-centric retail experience.

Stanton Dahl Architects worked closely with Hyundai’s Genesis brand team and global design consultants to adapt the international Genesis Studio concept for the Australian market, ensuring that the Pitt Street location meets local regulations while maintaining the high standards of the global identity.

Genesis Studio Pitt Street is more than a showroom—it is a premium brand experience, redefining automotive retail and customer engagement in Australia. By combining luxury, innovation, and hospitality, this landmark project positions Genesis as a true competitor in the high-end automotive market, providing a seamless blend of design, technology, and personalised service.

Key features

Overview
  • Client: Genesis Motors
  • Date: 2024
  • Location: Sydney NSW
  • Indigenous Country: Gadigal
Description

Designed as a boutique luxury showroom, Genesis Studio moves beyond the traditional car dealership model, embracing high-end hospitality, architectural craftsmanship, and cutting-edge digital technology. The space features sculptural design elements, premium materials, and a meticulously curated aesthetic, ensuring an intimate and elegant setting where customers can experience Genesis vehicles in a refined, gallery-like environment.

A defining feature of the studio is its custom-designed bronze cladding, which seamlessly integrates with the textured walls, curved display spaces, and bespoke lighting, creating an atmosphere of sophistication and exclusivity. The floating, sculptural ceiling elements add to the immersive experience, reinforcing Genesis’ commitment to precision, innovation, and design excellence.

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