Through regular site visits and a hands-on approach, we worked in partnership with Honda to ensure that the Brighton dealership upgrade aligned seamlessly with the brand’s evolving corporate identity.
A key feature of the redesign is the striking red wall with integrated signage, strategically positioned to maximise exposure to passing trade. This bold architectural element, developed in collaboration with Stanton Dahl, has become a defining feature of Honda’s new corporate identity, complementing the louvre and feature entry elements that create a strong visual impact.
The project was carefully staged, allowing alterations to be carried out while the dealership remained fully operational, ensuring minimal disruption to daily business activities. By leveraging visual elements that enhance street presence and customer engagement, the Brighton Honda upgrade successfully reinforces the brand’s presence in a high-traffic location.
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