Brighton Honda Showroom
Schedule: 13 weeks
Project value: $720,000
Project period: Aug 2013 – Dec 2013
Completion date: Jan 2014
Stanton Dahl worked closely with Honda throughout the development of this project, with regular site visits and a collaborative approach to not only the Brighton project, but all projects within the Honda roll-out.
Brighton Honda features a large new feature red wall with associated signage that increases the exposure of the dealership to passing trade. The red wall element enhances the Honda brand statement and was developed in conjunction with Stanton Dahl as a new corporate identity item along with the louvre and feature entry elements. Alterations at Brighton were completed whilst the showroom remained open for trading.
The project has addressed the location by using visual elements to draw the attention of the passing trade and take full advantage of the close proximity to the busy street. Stanton Dahl have worked collectively with Honda to deliver a dealership that meets the requirements and successfully promotes the brand name.